Television ads are jumping on the interactive bandwagon
kelly| November 27, 2007 10:29 pmNBC and TiVo have struck an interactive deal, NBC has agreed to buy ratings data and other advertising products from TiVo Inc. Under the deal, advertisers who buy television commercials any NBC affiliated television stations will have the option of adding an interactive component to those spots, a TiVo tag that can be clicked on for more info.
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