The NYTimes magazine has an interesting article about Blendtec’s viral marketing campaign: Will It Blend? Some dude in a lab coat takes weird things and tries to blend them, hockey pucks, magnets… Recently, due to the increased popularity of the videos, other companies have being getting their products blended, there is a particularly gratuitous blending of nike shoes, and the following blatant iphone blending that has attracted over 5 million viewers:

Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend? That is the question

It seems viral ad campaigns have begun to engage in savvy product placement, everybody wins! Or at least both Blendtec and the companies that pay them for blending their products do…

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Tags: ad campaign,blendtec,iphone,viral marketing
Categories: Video, Viral Technologies
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Citizens have been using lo-fi digital technology to call into question police accounts and to government practices:

Sous-veillance” will see video sharing sites such as YouTube used by citizens to shine a spotlight on things such as deadly hygiene lapses in hospital wards and uncollected rubbish, according to the European Information Society Group (Eurim).

Recently during a New York critical mass, a biker, Christopher Long was shoved off his bike. The video of the now famous shove was posted on YouTube has had over 1,000,000 hits. According to the NyTimes:

Officer Pogan composed a story of his encounter with Mr. Long. It bore no resemblance to the events seen on the videotape. Based on the sworn complaint, Mr. Long was held for 26 hours on charges of attempted assault and disorderly conduct.

The availability of cheap digital technology — video cameras, digital cameras, cellphone cameras — has ended a monopoly on the history of public gatherings that was limited to the official narratives, like the sworn documents created by police officers and prosecutors. The digital age has brought in free-range history.

via /.

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Tags: biker,critical mass,sous-veillance,Surveillance
Categories: Surveillance, Uncategorized
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