Syndication, Widgets, Aggregation, Social Overlay and Personalization are the new buzzwords being put into play at the Times online. Monetizing these new-media techniques is a low priority as it is for most Silicon Valley start-ups in these early years of development.
Far beyond other old-media newspapers the Times has enough of a foothold online to give other social news aggregator sites like Readburner and Techmeme real competition.
Microsoft CEO Ballmer lets the Washington Post know how obsolete it is:
There will be no media consumption left in ten years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.
He identifies not just a change in delivery, but even more devastating to old media, in content. Search is the only game in town. And no newspaper can even compete in that areana.